It really started in 1999
Sanjay Maheshwari has been in the lubricant trade since 1999, running SSY Distribution House, which he still owns. Enorex came much later, in 2021, after two decades of watching this market from the inside.
Enorex Lubes, two-wheeler lubricants made in Bangalore
The gap he kept seeing
Much the same oil, sold at very different prices, with a lot of that difference going into advertising instead of the pack. Riders were paying for a name, with no simple way to check what was actually inside.
Oil is food for your bike
Feed it badly and it will not last. Enorex was built to make that easy to understand, and to put a brand behind it that solves the problem rather than leaning on an old banner.
At a glance
Premium spec, proven on paper
1999 In the lubricant industry since Our founder has worked in this trade since 1999. The brand itself was built in 2021.
12 Grades in the range Engine oil, grease, brake fluid, fork oil and chain care.
4 Certification standards API SN, JASO MA2, BS VI and NLGI, printed only where held.
100% Spec-stated on the pack Every claim backed by a real certification, never an adjective.
Base oil sourcing
Indian base stocks, from HPCL and IOCL
Every finished lubricant starts with its base oil. Enorex is blended from Indian base stocks, sourced from the country's largest public-sector refiners, for consistent quality and dependable, on-time supply.
Operating principles
Four things we hold to
The reason a national brand and a family workshop specify Enorex is the same, predictability, pack after pack.
Proof over promise
Every pack carries only the certification it actually holds. A mark you can look up beats a word like ultra that means nothing.
A fair price, held
Premium oil, priced so what you pay goes into the oil rather than into a logo.
Made in-house
Blended, filled and graded in Bangalore, to exactly what the label prints, batch after batch.
The mechanic matters
Your mechanic is who you ask before you buy. Garage Legends gives the good ones a board worth earning.
Get in touch